ARTIST MANAGEMENT

role

Artist & Brand Management

client

Basstian

year

2019 - 2021

Objective

To develop and manage the electronic music project Basstian into a globally recognized artist brand through strategic positioning, partnership development, and multi-platform marketing.

The goal was to establish sustained audience growth, secure high-profile collaborations, and drive consistent streaming and chart performance across major music platforms.

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What we've done

1. Built the brand identity, visual direction, and narrative strategy for Basstian.

2. Managed release campaigns across Spotify, Apple Music, Beatport, and YouTube.

3. Negotiated collaborations with internationally recognized artists, including multiple DJ Mag Top 100 names.

4. Oversaw partnerships and releases with major labels such as Spinnin’ Records (a Warner Music subsidiary).

5. CDirected content production, PR, and social media strategy to align with global electronic music trends.

6. Coordinated marketing budgets, timelines, and distribution logistics for digital releases.

Creative Process

1. Positioning: Defined the project Basstian’s unique sound and identity within the house music landscape, blending energetic grooves with melodic textures to create a distinctive sonic signature.

2. Networking & Partnerships: Built long-term relationships with labels, artists, and agencies to secure collaborations and streamline release opportunities.

3. Campaign Execution: Planned and executed release campaigns with a focus on data-driven insights, optimizing playlist pitching, social growth, and advertising performance.

4. Brand Expansion: Developed a cohesive visual and musical identity, aligning cover art, content, and storytelling across all major streaming and social platforms.
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Results

  • Surpassed 4 million cumulative Spotify streams in under three years.
  • Secured two Beatport Top 100 #1 releases.
  • Achieved #1 on iTunes Spain Overall Charts with the release“Break It Down.”
  • Signed releases to Spinnin’ Records, the world’s leading dance label under Warner Music.
  • Built a global audience base across 50+ countries through consistent digital engagement.

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    Conclusion

    Through strategic brand development, targeted marketing, and strong industry partnerships, the Basstian project evolved into a commercially successful and internationally recognized artist brand. The initiative demonstrated how data-driven creativity and clear positioning can translate artistic vision into measurable results on a global scale.